About Me

"Make the wrong thing difficult and the right thing easy.-Ray Hunt"

Rockin’ S Horse Company began in 2016 with our first group of client horses and a simple goal: to build better horses and better horsemen. The business is led by founder and head trainer, Madalynn Schwab, a lifelong horsewoman whose passion has always been rooted in the saddle. From the time she was little, Maddy knew she wanted to spend her life training horses. She grew up riding every chance she could, taking lessons, studying different training philosophies, and learning from respected horsemen and horsewomen across the United States. Her education spans both English and Western disciplines, giving her a well-rounded understanding of how horses think, move, and learn. As a young rider she focused heavily on show jumping before transitioning into the ranch and western world she calls home today. Maddy’s main focus now is colt starting, ranch riding, and developing versatile horses with steady minds. Her approach is calm, clear, and rooted in practical horsemanship. She believes in giving each horse a chance to learn without getting burnt out, and she creates balanced horses by exposing them to a wide variety of experiences rather than locking them into a single discipline. Rockin’ S is built on the idea that a good horse is not made in a hurry. It is made through consistency, exposure, understanding, and the kind of thoughtful training that creates long-lasting results.